www.melimelo.com is owned by and operated by meli melo Ltd (“meli melo”, “we”, “us”, “our”).

meli melo Ltd
Registered in England and Wales
Registration no. 05421333
Registered Office: Unit 22,2-4 Exmoor St, London, W106BD
VAT number: GB872639000

By using this website, providing your email address and/or registering with www.meli melo.com, you are accepting and consenting to the practices described in this Privacy Policy. This statement sets out meli melo’s data protection policy for the information that you provide to us when using this website (the “website”).

Your privacy and security is very important to us and we aim to ensure that any personal information we obtain will always be held, used and transmitted in compliance with the requirements of the Data Protection Act 1998. Our payment providers, Global E (International Transactions) or Stripe (UK Transactions) part of Shopify, are Level 1 PCI DSS compliant. All card data is transacted securely by Global E (International Transactions or Stripe (UK Transactions) part of Shopify and no card data is held by meli melo.

This Privacy Policy applies from 10th October 2017 for all use of the website after this date. meli melo may occasionally amend this Privacy Policy to reflect any changes in our information collection and disclosure practices or regulatory requirements. Any new policy will automatically be effective when it is published on the website.

Data collected and methods of data collection

You can see and amend your personal details held by us by logging in to your account. You may also contact us directly to find out this information. Your email address and password are required to view or edit your personal details online. You are responsible for keeping your password confidential.

Sending information via the internet is never completely secure. We do our best to protect your personal data, however, we cannot guarantee the security of your data.

The information we collect from is dependent on the activities you are carrying out on our website. We may collect the following information:

  • Your contact information, e.g name, address, telephone number and email address,
  • Information about the products you have purchased,
  • Information about your recent online activity, related to transactions even if they have not been completed,
  • Your purchase information, such as credit card details,
  • Navigation and click–stream data, time and duration of your visit, products viewed or searched for, items in your basket, basket abandonment, information from cookies or web beacons.


We obtain information from you when you type in your personal details (i.e. when placing an order). We also collect data automatically as you use the website, or from third parties.


To improve your experience with us, our website uses cookies and web beacons. A cookie is a piece of data that our website automatically transfers to the hard drive of your computer or mobile device when you access the website and is used to:

  • Access stored information when you log in,
  • Carry information from page to page of our website,
  • Store site preferences and the items in your shopping basket,
  • Identify whether you have visited our website previously,
  • Monitor the number of visits that you make to our website, where you browse and what you have purchased, and to offer you tailored content.

Your browser options allow you to disable cookies. You should note that if you do disable cookies, you may not be able to access all the services on this site. By continuing to use the site, you are accepting our use of cookies on our site.

Web beacons work in a similar way to cookies and allow us to monitor the behaviour of our site users.

The following data may be automatically collected every time you visit the website regardless of whether you are logged in: computer and connection information, browser information, operating system and platform details and time of access. We may use an IP address to identify you and to gather broad demographic information about you, which we will use to assist in the detection of fraud, to help identify problems, to administer the website and for marketing purposes.

If you have provided us with an email address, we will be able to associate this email address back to your previous browsing and purchase experiences. If you log in, then in addition, we will be able to associate your log in with your billing addresses, delivery addresses and your payment details.

To prevent and detect fraud, we may also obtain details of your credit history from credit reference agencies.

What is your information used for?

The main purposes for which we collect and store your personal information are as follows:

  • Order processing
  • Delivery of products
  • Payment authorisation and billing
  • Promoting our offers and products
  • Improving the website and our service to you

We will contact you with marketing information where relevant if you have opted to receive such communications. By registering on our site, you consent to the addition of your details to our email and postal (including catalogue) distribution list unless you have previously opted out. You may opt out of our communications at any time, although it may take a short time for any changes to become effective. Logging in will give you access to your account options where you can update your details or you can contact us on the details below.

Use of your information by third parties

We will not sell your personal information to third parties. However, we do share customer and browsing information with third parties as described below. By making a purchase on the website, you consent to meli melo sharing your personal information with third parties as is necessary to process your order, for example, to banks, credit card companies and carriers. These carefully selected third parties may be in countries outside the UK.

We may form contracts with other companies to provide certain services, including credit card processing, shipping, name and address verification, database management profiling and segmentation, market research and promotions management. We provide these companies with only the information they need to perform their services. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than meli melo.

To protect against the fraudulent use of credit cards, we carry out security checks on orders. These can take various forms, and may involve contacting you by telephone before your order is processed.

meli melo may disclose your personal information if necessary to comply with regulations or law or to assist with law enforcement, to enforce the terms under which you trade with us, to protect our property and other rights.

Our website may contain links to third parties’ websites. meli melo assumes no responsibility for the privacy practices or the content of those websites.

Your personal information, as a valuable asset of the company, may also be transferred to a third party in the event that meli melo is sold, or in the case of liquidation or administration. Use of your personal information will remain subject to this Privacy Policy.

Subject access requests

You have the right to see what personal data we hold about you. To obtain a copy of the personal information we hold about you, please contact us on the details below. Please note that we reserve the right to charge a fee of up to £10 for any such request.

Internet based transfers

Given that the Internet is a global environment, using it to collect and process personal data necessarily involves the transmission of data on an international basis. This means for instance that data you pass to us may be processed outside the European Economic Area, although the data will always be held securely and in line with the requirements of UK data protection legislation. By communicating electronically with us, you acknowledge and agree to our processing of personal data in this way.

If you have any questions or concerns, please contact meli melo:

By email: customercare@melimelo.com, by telephone: +44 (0)203 030 4612 or write to:

Data Protection Officer, meli melo, Unit 22, 2-4 Exmoor Street, London, W10 6BD

Last updated 10th October 2017


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