Day one of London Fashion Week saw the launch of the meli melo #catwalktobagwalk piaggio ape. Our custom made car transported bloggers and celebrities such as @fashionbite blogger Emily Seares, Mary Charteris, Sarah Parker Bowles, DJ Becky Tong and model Portia Freeman around London in style.
Marissa Montgomery made a video for Nylon Magazine that showed her love for the Ape! Watch it here http://www.youtube.com/watch?v=-dX9iazcsQY
The meli melo bags proved to be an ultimate fashion week accessory.
The showstopping Thela Architectural and Electric Blue Backbag bought vibrant colour to the rain!
The boys at Fashion Week also had love for the vibrant paint splatters of our Spring Summer 2014 collection, particularly the thela prep spex, clutch and thela in flamingo.
The beautiful Charlotte Harding was spotted wearing our eye catching Thela Architectural, which caught the attention of many and was featured in the Fashion Week Daily as well as Teen Vogue, Fashion spot, Elle UK and the Topshop Tumblr! Fashion Foie Gras handpicked the iconic Thela in Rose on Day Two as a Fashion Week necessity.
On the Monday, Susie Bubble was featured in the Daily with our beautiful thela halo backbag. which both sleek and practical is a sure win for this year’s summer getaways.
A host of celebrities were spotted by the meli melo car, including Gabrielle Aplin rocking a Tallulah in Manaos Fluo and Peony Lim looking chic with the Thela Architectural in Ice with a green rubber base.
We launched an exciting competition for Fashion Week that gave people the chance to win a meli melo bag. They had to spot the meli melo Ape and take an instagram picture in front of the car with hash tag catwalktobagwalk. The entry with the most likes at the end of the day won and we received some great pictures!