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This Spring, everyone’s favourite department store has been transformed into a board lover’s paradise for the whole month of April. Selfridges is riding the wave of this season’s surf and skate trend through a high fashion filter.

meli melo has joined the #boardgames SS14 campaign with their collection of Thela Backbags.
Adopt meli melo skate of mind with the Blue, Black or Tan Backbags.
Surf on the new wave and get your best board-ready look online and at Selfridges, Oxford Street now! 
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